About Us

Home » About Us

We are a fourth generation family business committed to quality products and quality service!

Roger's Tire Service

Our History:

In 1939, Morley Rogers moved to Fort Dodge after working at Firestone in Omaha, Nebraska. He opened Rogers Tire Service with the help of his wife Florence and two employees. His son Bruce Rogers started part time when he was thirteen and later became full time, followed by his brother Lee. In 1978, Bruce's son Marty started and, in 1980, Bruce Jr. did also. In 1990, Bruce's youngest son Miles joined. 1990 was also the first year for their Bandag franchise. In 2003, Bruce's grandson, JD, joined, making it a fourth generation family business.


In Memory of Bruce Rogers Sr.
In Memory Off Corey

In Memory of Uncle Robert Lee Rogers

The Rogers Tire Service Family has been family owned and operated since 1940.

Tire Fitment Guide
or search tires by size...
M-F7:30 a.m.5:00 p.m.
Sat7:30 a.m.11:00 a.m.

Michelin® On Call 2.0. Emergency road service now more than tires. One call does it all. 1-800-847-3911.

Let Us Know How We Did